Vietnam Customer Case | Office Furniture Painting Line Upgrade by PURETE
Project Location
Vietnam
Industry
Office Furniture Manufacturing
Customer Background
GUSTO (GUSTA) is a well-known brand in the American-style furniture sector. Its product portfolio includes sofas, beds, dining tables and chairs, wardrobes, and cabinets. The brand emphasizes the use of natural solid wood materials such as North American mahogany, cherry, and maple, highlighting premium craftsmanship and natural aesthetics.
With the expansion into office furniture manufacturing, the customer encountered several production challenges:
PURETE Solution
Reciprocating Spray Painting Line + 3D Drying Kiln
PURETE provided a complete automated coating solution tailored for multi-product and high-mix manufacturing environments, enabling both customization and mass production.

Production Improvement Comparison
| Item | Before Upgrade | After Upgrade | Improvement |
|---|
| Output (pcs/day) | 280 | 1100 | ⬆️ ~4× increase |
| Production Efficiency | Standard | ⬆️ +40% | Significant improvement |
| Customization Capability | Limited | Highly flexible | Supports multiple product types |
| Product Consistency | Unstable | Stable & uniform | Improved quality |
| Labor Dependency | High | Reduced | Automation upgrade |
PURETE Equipment Advantages
Reciprocating Spray Painting Machine Features
1.Fast Color Change – Ideal for small batches and multi-order production
2.Quick Roller Replacement – Minimizes downtime and boosts efficiency
3.Easy Cleaning – Reduces maintenance time and operating cost
4.Stable Structure – Ensures long-term precision and reliability
5. Compatible with Eco-Friendly Coatings – Water-based, UV, PU, and moreKey Benefits for the Customer
Flexible Customization
Easily adapts to various office furniture designs and specificationsMass Production Capability
Smooth transition from small batches to large-scale manufacturingConsistent Surface Quality
Achieves smooth, even, and high-end finishing results
Cost Reduction
Lower labor costs and reduced material waste
Why Choose PURETE?
PURETE specializes in automated coating and finishing solutions, helping global furniture manufacturers achieve:
Higher efficiencyBetter product quality
Smarter production systems